I. STATEMENT OF PURPOSE OR MISSION OF BUSINESS

II. THE BUSINESS

A. Description of the business

B. Products / services

C. Customers

D. Status of industry & trends

III. THE MARKET

A. Define the “local” market

  1. How many total dollars are generated currently, potential for growth, trends, etc.
  2. Estimate of sales for first three years
  3. Who are your potential customers (include demographic data)
  4. Advantage over competitors (service, quality, convenience, technology, uniqueness, price, etc.)

IV. THE PRODUCT OR SERVICE

A. Description of product or service

B. Features & benefits of use to customer

C. Use of new technology or innovations

D. System / process to obtain customer feedback

V. THE COMPETITION

A. List of competitors and their locations

B. Assessment of their respective strengths & weaknesses

VI. MARKETING STRATEGY

A. Methods to identify potential customers

B. Profile of customers targeted

C. Pricing strategy

D. Sales Strategy

  1. Advertising & promotion - grand opening plans (retail)
  2. Customer retention programs (repeat sales)

VII. OPERATIONS

A. Start-up Date

B. Organizational Structure

C. Space Requirements

D. Capitol equipment needs

E. Training needs (personal & employees)

F. Personal & employee salary / wages

VIII. MANAGEMENT

A. Resume (1 page)

IX. FINANCIAL DATA

A. Cash flow analysis (12 to 36 months)

  1. Include 3 to 6 months operating capitol
  2. Monthly for first year / quarterly for next 2 years

B. Funding

  1. Owners contribution
  2. Amount of loan needed
  3. How loan proceeds will be spent (purchase or lease of business site, equipment, supplies, operating capitol, etc.)

X. SUPPORTING DOCUMENTATION

A. Location or store plans

B. Product / service brochures

 

October 27, 2009