I. STATEMENT OF PURPOSE OR MISSION OF BUSINESS
II. THE BUSINESS
A. Description of the business
B. Products / services
C. Customers
D. Status of industry & trends
III. THE MARKET
A. Define the “local” market
- How many total dollars are generated currently, potential for growth, trends, etc.
- Estimate of sales for first three years
- Who are your potential customers (include demographic data)
- Advantage over competitors (service, quality, convenience, technology, uniqueness, price, etc.)
IV. THE PRODUCT OR SERVICE
A. Description of product or service
B. Features & benefits of use to customer
C. Use of new technology or innovations
D. System / process to obtain customer feedback
V. THE COMPETITION
A. List of competitors and their locations
B. Assessment of their respective strengths & weaknesses
VI. MARKETING STRATEGY
A. Methods to identify potential customers
B. Profile of customers targeted
C. Pricing strategy
D. Sales Strategy
- Advertising & promotion - grand opening plans (retail)
- Customer retention programs (repeat sales)
VII. OPERATIONS
A. Start-up Date
B. Organizational Structure
C. Space Requirements
D. Capitol equipment needs
E. Training needs (personal & employees)
F. Personal & employee salary / wages
VIII. MANAGEMENT
A. Resume (1 page)
IX. FINANCIAL DATA
A. Cash flow analysis (12 to 36 months)
- Include 3 to 6 months operating capitol
- Monthly for first year / quarterly for next 2 years
B. Funding
- Owners contribution
- Amount of loan needed
- How loan proceeds will be spent (purchase or lease of business site, equipment, supplies, operating capitol, etc.)
X. SUPPORTING DOCUMENTATION
A. Location or store plans
B. Product / service brochures
October 27, 2009