SCORE, “Counselors to America’s Small Businesses,” is proud to bring you a practical workbook to help you pursue your business ideas. Small businesses in America account for 50 percent of the private work force, which makes personal entrepreneurship a vital component of the American economy. SCORE, in cooperation with The UPS Store®, presents this guide for anyone who seeks to put his or her ideas and dreams into action.
SCORE and The UPS Store® share the common goal to bring useful resources to entrepreneurs. This booklet is intended to be a concise primer on how to enhance your identification of your target customer and deliver. The following pages feature practical information ranging from pre-marketing ideas and starting as a home-based entrepreneur to shipping and outsourcing areas that will let you focus on doing what you love; running your business.