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business marketing
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Simple Steps for Starting Your Business: Module 3 - Creating Your Marketing Plan

In this module, you’ll learn how to market your business by doing a competitive analysis, identifying target markets, outlining a marketing message and more. Read more

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Running a Profitable Company
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Running a Profitable Company

This free online business workshop will provide tips for getting and staying profitable.  Read more

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Assessing Financial Needs
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Assessing Your Company’s Financial Needs

This free online business workshop will help you determine the financial needs for your small business. Read more

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Preparing a Cash Budget
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Preparing a Cash Budget

This workshop will help you gain insights on how to budget your cash receipts and disbursements, determine your cash reserve requirements, and put it all together. Read more

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Targeting Your Market
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Targeting Your Market

This free online business workshop will help you identify your company's target market by demographic, psychographic, behavioristic profiles, and more. Read more

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Maintaining an Agile Company: Tips to Respond to Changing Markets and Changing Customers
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Maintaining an Agile Company: Tips to Respond to Changing Markets and Changing Customers

This online workshop provides a self-assessment and different approaches your company can use in understanding and responding to market changes. Read more

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Managing Your Cash Flow
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Managing Your Cash Flow

This workshop will illustrate the importance of analyzing your cash flow, help you prepare a cash budget, and determine cash in and cash out. Read more

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Personalization Strategies to Attract and Retain Customers
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Personalization Strategies to Attract and Retain Customers

This workshop will discuss marketing tactics and personalization strategies, case studies of successful companies, and help you develop your own strategy. Read more

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Preparing a Balance Sheet
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Preparing a Balance Sheet

This workshop explains the importance of a balance sheet, walks you through the steps of creating a balance sheet, and provides a sample balance worksheets. Read more

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Building Your Brand
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Building Your Brand

This workshop will help you define your company’s brand , increase brand strength, and show how to benefit from a strong brand reputation and personality. Read more

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Pricing Products and Services
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Pricing Products and Services

This online workshop will help you develop your pricing strategy for your product or service using market research, pricing models, and other techniques. Read more

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Protect Your Intellectual Property with Patents, Trademarks, and Copyrights
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Protect Your Intellectual Property with Patents, Trademarks, and Copyrights

This workshop will help you understand why you must protect your company's intellectual property, three forms of intellectual property protection and more. Read more

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